Before You Adopt New Technology, Get This Right

Most dairy businesses invest in new technology, expecting efficiency gains and smoother operations. When change initiatives do not succeed, the root cause is seldom technical. It is the lack of support for the people who must adopt the change. When teams are unsure why change is happening or how it will affect their work, hesitation grows and progress slows. This is why strong change management is not optional. It is the foundation that determines whether your rollout delivers value or stalls under pressure.

One essential ingredient is building an internal team of champions.

These champions keep communication flowing, ensure the right people are involved at the right time and help the wider organisation understand the purpose behind the new system. They reduce uncertainty, create alignment and keep momentum steady throughout your implementation.

To make this team effective, their responsibilities need to mirror the areas of your operation most influenced by the new technology. In a dairy business adopting a procurement and supply chain platform such as MADCAP, this could include ownership across master data, transport planning, collection and sourcing, quality, payment processes and IT security. These are just examples — every organisation will map responsibilities differently — but the principle remains the same: clear ownership keeps your rollout structured and your people confident.

With this clarity in place, your organisation is far better equipped to adopt new processes and realise the full benefits of your technology investment.